9 Most Typical Customer Need Types

Product Requirements

1. Usability

For your product or service to satisfy customers’ needs or solve their issues, it must operate properly.

For instance, musicians expect the equipment they hire from my backline firm to function. I was both thrilled and anxious when I received my first rental request for a guitar amplifier for a nearby event. For the sake of the performance and my reputation, the amplifier had to function perfectly. I thus make sure every piece of equipment is in working order before shipping it out.

2. Cost

Consumers may afford different price points and budgets. Some brands could satisfy consumers on a limited budget. Others, on the other hand, could target customers who expressly choose a high price point in order to meet their psychological demands for prestige and status.

For instance, we have a limited budget because we are a touring band, particularly when it comes to living on the road. As a result, in order to save money, we frequently stay the night at Best Western or other inexpensive motels (and pack eight people into two rooms).

3. Practicality

Your service or product must be a practical answer to the demand that your clients are attempting to fulfill. This indicates that your product saves the user time in general or is straightforward to evaluate and utilize.

For instance, traveling musicians frequently juggle load-in, soundcheck, press commitments, and attempting to find a somewhat nutritious meal. In order to make things as easy as possible for my clients on the day of a performance, I provide delivery and setup services in my backline business.

4. Experience

A memorable and satisfying experience with your product is one of the most fundamental but potent client wants. This might indicate that your product is simple to use or that they just enjoy working with you.

For instance, the people who attend my band’s performances are looking for an experience. They desire to feel content, liberated, and a part of the music, ourselves, and others around them. After the concert, we personally greet and engage with fans as part of our efforts to make it an unforgettable experience.

5. Style

To be completely happy, many design-conscious consumers want goods that complement their tastes and aesthetics. One of those clients is myself. Regardless of utility, even something as basic as a phone charger require a design-forward feel for me to buy them.

For instance, a significant portion of touring bands’ revenue comes from the sale of clothing, such as t-shirts, hoodies, caps, etc. We provide fashion-forward clients with design-forward items that meets their demands. In this manner, even those who aren’t band fans will want to purchase our products due to the attractive designs.

6. Dependability

The service or product must function consistently each and every time. Even if you have the most powerful product in the world, it won’t matter if your clients can’t count on it to function consistently.

For instance, clients of my backline rental business count on me and all of my equipment to be dependable. Nobody wants a piano stand to collapse in the middle of a concert or an amplifier to blow up. I carefully check and test every piece of equipment both before sending it out and as soon as I receive it back in the shop to guarantee dependability.

7. Performance

For the consumer to accomplish their objectives, the product or service must function properly. The necessary performance level, however, might change and occasionally depends on financial requirements.

For instance, I required a vacuum after moving into a new apartment. I didn’t require a very high-performance vacuum because my living area is quite tiny and has wood floors. I purchased a stick-style vacuum for my condo, and it’s ideal. Naturally, it lacks the shop vacuum’s incredible degree of suction, but I don’t require that level of functionality.

8. Effectiveness

Consumers appreciate goods and services that save time and simplify procedures. Efficiency is becoming crucial in every area of customers’ life since time is money.

As an illustration, I track and log emails for my backline rental business using the Sales Extension in my Gmail inbox. It saves me a ton of time when it comes to customer interaction and sales outreach, plus it enables smooth connection with CRM.

9. Harmony

The service or product needs to work with what your consumer already has.

For instance, I source sounds and samples for music creation using Splice. While there are many online resources for percussion sounds and vocal chops, I went with Splice since it works with my music production program, Logic Pro X.